Your Privacy Matters
to u7u7
This Privacy Policy explains exactly what personal information u7u7 collects from players in Bangladesh, how that information is used, who it may be shared with, and the rights you hold over your own data. We believe transparency builds trust, and trust is the foundation of everything we do.
Six Principles That Guide How We Handle Your Data
These principles summarise the spirit of our Privacy Policy. The full legal text follows below and governs in all circumstances.
Minimal Collection
u7u7 only collects the personal data that is strictly necessary to operate your account, process payments, verify your identity, and comply with our legal obligations. We do not collect data for its own sake.
Secure by Design
All personal data stored by u7u7 is protected with SSL-grade encryption at rest and in transit. Access to your data within our organisation is restricted on a strict need-to-know basis, with audit logging enabled at all times.
No Unauthorised Selling
u7u7 will never sell, rent, or trade your personal data to unaffiliated third parties for their independent marketing purposes. Data shared with partners is limited to what is operationally required and governed by strict data-processing agreements.
Your Rights, Respected
You have the right to access, correct, export, and request deletion of personal data u7u7 holds about you. We aim to respond to all data requests within 30 calendar days of receipt, subject to identity verification.
Clear Retention Limits
Personal data is retained only for as long as necessary for the original collection purpose or as required by law. Account data is typically retained for a minimum of five years after closure to meet financial record-keeping obligations.
Transparent Updates
When we make material changes to this Privacy Policy, registered members are notified via email or platform notification before changes take effect. The effective date at the top of this document always reflects the most recent revision.
Table of Contents
Introduction
u7u7 ("we", "us", "our", "the Platform") operates the online gambling and entertainment website located at https://u7u7.io. We are committed to protecting the privacy and personal data of every individual who accesses, registers on, or otherwise uses the u7u7 platform, including visitors from Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.
This Privacy Policy ("Policy") describes in plain and formal English how u7u7 collects, uses, stores, discloses, and protects personal information in connection with the operation of our platform and services. It applies to all users regardless of whether they have registered an account, and regardless of the device or connection method used to access our services.
This Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated herein by reference. By continuing to use the u7u7 platform after the effective date shown above, you confirm that you have read, understood, and accepted the practices described in this Policy.
Personal Data We Collect
u7u7 collects personal data across several categories depending on the nature of your interaction with the platform. The categories of data we may collect include, but are not limited to, the following:
2.1 Registration and Identity Data
When you create an account, we collect your full legal name, date of birth, gender, residential address, email address, and mobile phone number. This information is required to establish and maintain your account, verify your identity, and comply with our Know Your Customer (KYC) obligations.
2.2 Identity Verification Documents
As part of our KYC and Anti-Money Laundering (AML) compliance procedures, we may request copies of government-issued identity documents, including your National Identity Card (NID), passport, or valid driving licence. We may also request proof of address documents such as utility bills or bank statements dated within the last three months, and confirmation that the payment method used (bKash, Nagad, Rocket, Upay, or bank account) is registered in your name.
2.3 Financial and Transaction Data
We collect details of all financial transactions conducted through your u7u7 account, including deposit amounts, withdrawal amounts, payment method identifiers (mobile wallet numbers, masked bank account numbers), transaction timestamps, transaction reference numbers, and transaction outcomes. This data is retained for audit, fraud prevention, and regulatory compliance purposes.
2.4 Gaming and Betting Activity Data
We record details of all gaming sessions, bets placed, game types played, wager amounts, win and loss records, bonus activations, wagering requirement progress, and session durations. This data is used to operate the platform, settle bets correctly, and support our responsible gaming obligations.
2.5 Technical and Device Data
When you access the u7u7 platform, we automatically collect certain technical data including your IP address, device type and model, operating system and version, browser type and version, unique device identifiers, mobile network operator, screen resolution, and time zone settings. This data is used for security monitoring, fraud detection, and platform optimisation purposes.
2.6 Usage and Behavioural Data
We collect data about how you interact with the u7u7 platform, including pages visited, features used, navigation paths, search queries made within the platform, time spent on specific pages or games, and click patterns. This data helps us improve the user experience and personalise content where relevant.
2.7 Communications Data
If you contact u7u7 support via live chat, email ([email protected]), or WhatsApp, we retain records of those communications, including the content of messages, timestamps, and any resolution actions taken. This data is used for quality assurance, dispute resolution, and regulatory record-keeping.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Name, date of birth, NID, address | Account setup, KYC verification |
| Financial Data | bKash/Nagad numbers, transaction history | Payment processing, AML compliance |
| Gaming Activity | Bets placed, game history, session data | Platform operation, responsible gaming |
| Technical Data | IP address, device ID, browser type | Security, fraud prevention |
| Usage Data | Pages visited, click paths, time on site | UX improvement, personalisation |
| Communications | Support chat logs, emails | Dispute resolution, quality assurance |
How We Collect Your Data
u7u7 collects personal data through the following primary channels:
- Direct Submission: Data you enter manually during account registration, the KYC verification process, deposit and withdrawal requests, contact forms, and support interactions.
- Automated Technical Collection: Data gathered automatically when you access the platform via cookies, web beacons, server logs, and similar tracking technologies (see Section 7 for full details).
- Third-Party Payment Processors: Transaction confirmation data received from bKash, Nagad, Rocket, Upay, and partner banking institutions when you initiate a deposit or withdrawal.
- Identity Verification Partners: Data returned by KYC verification service providers following document checks and database cross-referencing.
- Fraud Prevention Services: Risk signals and device fingerprint data provided by our fraud detection partners to help identify and prevent account compromise and financial crime.
- Game Providers: Session and gameplay data transmitted by third-party game providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) as part of normal game operation on the platform.
How We Use Your Personal Data
u7u7 processes personal data only for legitimate, clearly defined purposes. The specific purposes for which we use each category of data are as follows:
4.1 Account Operation and Service Delivery
Your registration and identity data is used to create and maintain your account, authenticate your login sessions, process your bets and gaming activity, credit bonus and promotional offers to your account, and deliver all platform features you have requested. Without this processing, u7u7 cannot provide its core services to you.
4.2 Payment Processing
Financial and transaction data is processed to facilitate deposits from and withdrawals to your registered payment methods, to reconcile your account balance, to investigate and resolve any transaction discrepancies, and to generate the financial records required for our internal audit and compliance functions.
4.3 Identity Verification and Regulatory Compliance
Identity document data and KYC information are processed to verify that you meet the minimum age requirement of 21 years, to confirm the accuracy of the information you provided during registration, to satisfy anti-money laundering (AML) obligations, and to respond to any lawful requests from regulatory or law enforcement authorities.
4.4 Security and Fraud Prevention
Technical data, usage data, and financial data are analysed by our security systems to detect and prevent unauthorised access, account takeover, fraudulent deposits or withdrawals, collusion, bonus abuse, money laundering, and other forms of prohibited conduct as defined in our Terms & Conditions.
4.5 Responsible Gaming
Gaming activity and behavioural data are monitored to identify patterns that may indicate problem gambling behaviour. Where such patterns are detected, u7u7 may proactively contact the affected member to offer information about responsible gaming tools, including deposit limits, session limits, cooling-off periods, and self-exclusion. This processing is carried out in the interest of player welfare.
4.6 Customer Support
Communications data is used to respond to your support queries, resolve account disputes, process complaints, and maintain records of interactions for quality assurance purposes. Support agents access only the account data necessary to resolve the specific query raised.
4.7 Platform Improvement and Analytics
Aggregated and anonymised usage data is used to analyse platform performance, identify areas for improvement, test new features, and optimise the user experience. Where possible, this analysis uses anonymised or pseudonymised data that cannot be linked back to an individual user.
4.8 Marketing Communications
Where you have given explicit consent, we may use your contact details to send you information about new games, upcoming promotions, seasonal bonus offers (such as those tied to Eid, BPL season, or IPL), and other marketing communications from u7u7. You may withdraw your marketing consent at any time by contacting [email protected] or by using the unsubscribe option in any marketing message we send.
Legal Basis for Processing
u7u7 processes personal data under one or more of the following legal grounds depending on the specific processing activity:
- Contractual Necessity: Processing required to perform the contract between you and u7u7, including operating your account, processing payments, and delivering gaming services.
- Legal Obligation: Processing required to comply with applicable law, including KYC and AML obligations, financial record-keeping requirements, and responses to lawful authority requests.
- Legitimate Interests: Processing conducted in furtherance of u7u7's legitimate business interests, including fraud prevention, platform security, and service improvement, provided that such interests are not overridden by your rights and freedoms.
- Consent: Processing for which you have provided free, specific, informed, and unambiguous consent, primarily in the context of optional marketing communications and non-essential cookies. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.
- Vital Interests: In exceptional circumstances, processing may be carried out where necessary to protect the vital interests of a data subject, for example in the context of a responsible gaming intervention.
Data Sharing & Disclosure
u7u7 does not sell, rent, or otherwise transfer personal data to unaffiliated third parties for their own independent commercial purposes. We may, however, share personal data with the following categories of recipients strictly as necessary for the purposes described in this Policy:
6.1 Payment Service Providers
Financial transaction data is shared with our payment processing partners — including bKash, Nagad, Rocket, Upay, and partner banking institutions — strictly to the extent required to process deposits and withdrawals and to resolve transaction disputes. These partners are contractually bound to protect your data and use it only for the specified transaction purpose.
6.2 Identity Verification and KYC Providers
Identity document data and registration information may be shared with specialist KYC verification providers who cross-reference your submitted documents against relevant databases to confirm identity and detect fraud. All KYC providers are bound by strict data-processing agreements.
6.3 Game and Software Providers
Your account identifier, game session data, and bet history are shared with game providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and others) as necessary for those providers to deliver game content and settle game outcomes. Game providers receive only the minimum data required and are prohibited from using this data for any purpose other than game delivery.
6.4 Fraud Prevention and Security Partners
Technical data and transaction data may be shared with fraud prevention partners to detect, investigate, and prevent financial crime, account fraud, and bonus abuse. These partners use the data solely for fraud detection and are bound by strict confidentiality obligations.
6.5 Legal and Regulatory Disclosure
u7u7 may disclose personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where required to do so by applicable law, valid legal process, or in connection with the investigation or prosecution of criminal activity. We will notify you of any such disclosure request to the extent permitted by law.
6.6 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or a material part of u7u7's assets, personal data held about registered members may form part of the transferred assets. In such an event, u7u7 will notify affected members via the registered email address on file prior to the transfer taking effect, and will ensure that the receiving entity agrees to treat personal data in a manner consistent with this Policy.
Cookies & Tracking Technologies
7.1 What Are Cookies
Cookies are small text files placed on your device when you visit the u7u7 platform. They allow the platform to recognise your device on subsequent visits, remember your preferences, keep you logged in across sessions, and collect aggregate usage data for analytics purposes.
7.2 Types of Cookies We Use
- Strictly Necessary Cookies: Required for the platform to function correctly, including session authentication, load balancing, and security token management. These cookies cannot be disabled without rendering the platform non-functional.
- Functional Cookies: Remember your preferences such as language settings, notification preferences, and display configurations to provide a more personalised experience.
- Analytics Cookies: Collect anonymised or pseudonymised data about how users navigate the platform, which pages are visited most frequently, and where users encounter errors. This data is used solely to improve the platform.
- Security Cookies: Used by our fraud detection systems to assess the risk level of specific sessions and flag anomalous activity patterns for review.
7.3 Managing Cookies
You may control and delete cookies through your browser settings at any time. Please note that disabling strictly necessary cookies will impair your ability to use the u7u7 platform, and may prevent you from logging in or completing financial transactions. Instructions for managing cookies in the most common browsers are available in the help documentation of your respective browser.
Data Security
u7u7 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Key security measures include:
- Transport Layer Security (TLS/SSL): All data transmitted between your device and u7u7's servers is encrypted using industry-standard TLS encryption, ensuring that your login credentials, payment details, and personal information cannot be intercepted in transit.
- Encryption at Rest: Sensitive data stored in u7u7's databases — including identity documents, payment method identifiers, and account credentials — is encrypted at rest using AES-256 or equivalent encryption standards.
- Access Controls: Access to personal data within the u7u7 organisation is strictly limited to employees and contractors who require it to perform their designated job functions. All access is logged and audited on a regular basis.
- Two-Factor Authentication: u7u7 strongly encourages all members to enable two-factor authentication (2FA) via one-time password (OTP) for their accounts. 2FA is also enforced for internal administrative access to systems containing personal data.
- Penetration Testing: u7u7 conducts regular security assessments and penetration tests to identify and remediate vulnerabilities in our platform infrastructure before they can be exploited.
- Incident Response: In the event of a confirmed data breach that presents a risk to your rights and freedoms, u7u7 will notify affected members via their registered email address within 72 hours of becoming aware of the breach, and will take all reasonable steps to contain and remediate the incident.
Data Retention
u7u7 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or for as long as required by applicable law. The following general retention periods apply:
| Data Category | Retention Period | Legal Basis for Retention |
|---|---|---|
| Account and Identity Data | 5 years after account closure | AML and financial record-keeping obligations |
| KYC Documents | 5 years after account closure | Regulatory compliance, audit requirements |
| Transaction Records | 5 years from transaction date | Financial regulation, dispute resolution |
| Gaming Activity Logs | 3 years from session date | Responsible gaming, dispute resolution |
| Support Communications | 3 years from last interaction | Quality assurance, dispute evidence |
| Marketing Consent Records | Duration of consent + 3 years | Consent compliance, regulatory audit |
| Technical and Device Logs | 12 months from collection date | Security and fraud monitoring |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where deletion is not immediately technically feasible (for example, where data exists in backup archives), u7u7 will ensure that the data is quarantined from active use and scheduled for deletion at the earliest practicable opportunity.
Your Data Rights
Subject to applicable law and verification of your identity, you hold the following rights in relation to personal data that u7u7 holds about you:
- Right of Access: You may request a copy of the personal data u7u7 holds about you, along with information about how it is being used and with whom it has been shared.
- Right to Rectification: You may request correction of any personal data that is inaccurate, incomplete, or out of date. For certain data fields (such as your registered name or date of birth), correction may require submission of supporting documentation.
- Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where the data has been unlawfully processed. This right is subject to our legal obligation to retain certain records as outlined in Section 9.
- Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data while a correction request is pending.
- Right to Data Portability: Where processing is based on your consent or on a contract, you may request that we provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
- Right to Object: You may object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests, though u7u7 may be entitled to continue processing if we can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of these rights, please contact our support team at [email protected] with the subject line "Data Rights Request". We will respond within 30 calendar days of receiving your request. We may require you to verify your identity before processing your request.
Children & Minors
The u7u7 platform is strictly restricted to individuals aged 21 years or older. u7u7 does not knowingly collect personal data from any person under the age of 21. If we become aware that an account has been registered by or on behalf of a minor, we will immediately suspend the account, delete any personal data collected, and cancel any pending transactions.
If you believe that a minor has registered on the u7u7 platform, please contact us immediately at [email protected] with relevant details so that we can investigate and take appropriate action without delay.
Third-Party Services & External Links
The u7u7 platform may contain references to third-party game providers and payment services. While u7u7 exercises due diligence in selecting its partners, we are not responsible for the privacy practices of third-party organisations. Where you interact directly with a third-party service — for example, when authenticating a bKash or Nagad mobile wallet transaction — you do so subject to that third party's own privacy policy and terms of service.
Game content delivered by providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi is rendered within the u7u7 platform environment. These providers may collect certain technical session data as part of game operation. u7u7 contractually requires all game providers to handle such data in accordance with standards consistent with this Privacy Policy.
Changes to This Privacy Policy
u7u7 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory requirements, or business operations. When we make material changes to this Policy, we will notify registered members by email to the address on file and/or by displaying a prominent notice on the platform prior to the changes taking effect.
The effective date at the top of this document will always reflect the date on which the most recent version came into force. We encourage you to review this Policy periodically so that you remain informed about how u7u7 collects, uses, and protects your personal data. Your continued use of the u7u7 platform following the effective date of any revised Policy constitutes your acceptance of the changes.
Where changes are significant and require renewed consent under applicable law, u7u7 will seek that consent through an explicit opt-in mechanism before the relevant processing activity commences.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which u7u7 handles your personal data, please contact our support team using any of the following methods:
- Email: [email protected] (subject line: "Privacy Enquiry")
- Live Chat: Available 24 hours a day, 7 days a week via the platform support widget
- WhatsApp: +880 1XXX-XXXXXX (available 09:00–23:00 Bangladesh Standard Time)
We aim to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 calendar days. For data rights requests (see Section 10), identity verification will be required before we can action your request.
Your Data Is Safe. Now Let's Play.
Now that you understand how u7u7 protects your privacy, explore our full range of games — from live cricket betting during BPL and IPL season to premium slots, Keno, and live casino tables. Your account is protected at every step.